Aristotle says: “The maxim, as has been already said, is a general statement, and people love to hear stated in general terms what they already believe in some particular connexion: e.g. if a man happens to have bad neighbors or bad children, he will agree with any one who tells him ‘Nothing is more annoying than having neighbors,’ or, ‘Nothing is more foolish than to be the parent of children.’ The orator has therefore to guess the subjects on which his hearers really hold views already, and what those views are, and then must express, as general truths, these same views on these same subjects. This is one advantage of using maxims.”