When you analyze it, the motivation to ‘just feel good right now’ is really just indulging our desires. The motivation to immediately gratify desire is what has driven most of our actions throughout our beginningless sojourn in samsara—all it has accomplished is to perpetuate our confusion, pain, and habitual inability to pull ourselves out of this mess. This is precisely the problem that Buddhism was invented to solve.
– David Patt,“Who’s Zoomin’ Who? The Commodification of Buddhism in the American Marketplace”